Data & Insights

Despite our best hopes, this past year had some high-highs and some low-lows. From the optimism brought about by the continued easing of Covid restrictions, to the turmoil surrounding rising inflation and fears of a global recession, we’ve all felt the ups and downs. And...

As the world’s most-shopped ecommerce platform, Amazon has a lot to tell us about who we are as shoppers. Search trends reveal what consumers want, and fluctuations in price offer insights into what they’re willing to pay.Taken together, we can learn a lot about consumer...

You’ve probably heard about students using it to write essays or maybe companies leaning into the software for new business applications. Generative AI tools like ChatGPT are making waves in the tech industry and beyond.

Stats and highlights from Global Marketing Day 2023 are coming. in. hot.Our 24-hour, non-stop online marketing conference brought the world’s leading marketers together to talk about the latest trends and share their strategies for staying ahead of the competition.Topics...

With pandemic restraints behind us, will people still celebrate Valentine’s Day at home? Who’s most likely to feel the strike of Cupid’s arrow from early shopping? What’s the most searched-for gift online?These are some of the questions our search data is answering in th...

Each year, the Super Bowl brings the NFL’s most successful teams together to face off for the title. But do the teams and players that make it to the final two also command the most fan interest?We did some digging into the search data to identify which NFL teams and ath...

Content marketing is one of the most important ways for brands to increase online visibility and advance their audience, even as budgets for paid ads might be shrinking. But what types of content will bring consumers to your site? And how can you start cracking that code...

In recent years, podcasts have become a staple of modern media consumption. With the rise of the "on-demand" culture, a large swath of people have been turning to podcasts to get their news, entertainment, and/or listen to their favorite dulcet-toned host. However, new d...

By Andrew Warden, CMO, Semrush